Professional authors always have one thing in common: they seek an audience for their work, and almost always a bigger audience. Having a strong and growing readership helps turn writing into a sustainable, full-time career. But what leads to readership growth? And what can you do, especially without a publisher’s help (or a large bankroll), to encourage that growth?
This workshop offers hands-on guidance and discussion to help you better identify and grow a readership, regardless of how you’re published. Sometimes this is called “platform development.” Author platform is one of the most difficult concepts to explain in publishing, partly because everyone defines it a little differently. But by far the easiest explanation of platform is: visibility to your target audience—which translates into an ability to sell more books.